Legal
Last updated: June 2026
These Terms and Conditions (“Terms”) govern the relationship between AlturaCo (“Agency”, “we”, “us”, or “our”) and any client or prospective client (“Client”, “you”) who engages our services or uses this website. By enquiring about, entering into, or receiving our services, you agree to be bound by these Terms. Where a separate written service agreement (“Agreement”) exists, its terms take precedence over these Terms in the event of conflict.
AlturaCo provides growth services for online subscription-box brands, including subscriber acquisition strategy, paid advertising management, email automation and retention systems, landing page and checkout optimisation, organic content strategy, referral programme activation, failed payment recovery, and monthly performance reporting. The specific scope, deliverables, and timelines for each engagement are set out in a separate Agreement or proposal accepted by the Client.
We offer two engagement structures, the specific terms of which are agreed privately with each client and set out in a separate written Agreement or proposal:
Specific fees, revenue share percentages, retainer amounts, and commitment lengths are not published publicly and are discussed directly with prospective clients. All commercial terms are confirmed in a written Agreement before work begins. Existing Agreements will not be modified without written consent from both parties.
Both engagement options include a performance guarantee: if the Agency fails to generate at least 50 tracked new subscribers within the first 60 days, the Client pays nothing further until that benchmark is met.
The guarantee is subject to the following conditions:
The guarantee does not apply if underperformance results from factors within the Client’s sole control, including product or fulfilment failures, withdrawal of ad spend, or failure to provide required access or materials.
All subscribers counted toward the Agency’s revenue share must arrive through dedicated landing pages, unique discount codes, or UTM-tagged links that the Agency controls and that are specified in the Agreement. Subscribers arriving through channels not controlled by the Agency are excluded from revenue-share calculations. Attribution rules are agreed in writing before engagement begins. The Agency provides monthly reporting showing attributed subscriber counts and share calculations. The Client has 14 days from receipt of each report to raise a dispute; disputes not raised within 14 days are deemed accepted.
The Agency’s performance obligations and any guarantees are conditional on the Client meeting these responsibilities. If the Client fails to do so, the Agency may suspend work or terminate the Agreement with written notice.
Advertising spend is funded directly by the Client and is separate from any retainer or revenue-share payments to the Agency. The Agency manages campaigns on the Client’s behalf but takes no margin on ad spend. The Client is solely responsible for funding ad accounts and for all charges incurred on those accounts.
Work product created specifically for a Client engagement (including landing page copy, email sequences, ad creatives, and reports) is owned by the Client upon full payment of all amounts due. The Agency retains the right to use anonymised results and methodologies as general expertise. The Agency’s proprietary systems, frameworks, and templates remain the Agency’s exclusive property and are licensed to the Client for the duration of the engagement only.
Both parties agree to keep confidential any non-public information received from the other party, including business strategies, financial data, subscriber metrics, and proprietary systems. This obligation survives termination for two years. Neither party will disclose the other’s confidential information without prior written consent, except as required by law.
Engagements have a minimum commitment of three months from the date the first deliverable is launched. After the minimum period, either party may terminate with 30 days’ written notice. The Agency may terminate immediately if: the Client fails to pay within 14 days of a written reminder; the Client materially breaches these Terms and fails to remedy within 14 days; or the Client engages in illegal or fraudulent activities. Upon termination, the Client must pay all amounts accrued to the termination date.
Subscribers acquired through Agency-controlled channels during the engagement continue to generate revenue share obligations after termination, for 12 months from the date of acquisition or until the buyout clause is exercised. Buyout terms, where applicable, are specified in the relevant Agreement.
To the fullest extent permitted by applicable law: (a) the Agency’s total liability shall not exceed the total fees paid by the Client in the three months prior to the event giving rise to the claim; (b) the Agency shall not be liable for any indirect, incidental, consequential, or punitive damages, including loss of profits or subscribers. Nothing in these Terms limits liability for fraud or death or personal injury caused by negligence.
The Client agrees to indemnify and hold harmless the Agency and its personnel against any claims, losses, damages, and expenses arising from: (a) the Client’s breach of these Terms; (b) the Client’s products, services, or advertising materials; (c) any third-party claim related to the Client’s business.
These Terms are governed by the laws of the jurisdiction in which the Agency is registered. Any dispute that cannot be resolved informally within 30 days of written notice shall be submitted to binding arbitration or the courts of that jurisdiction, as specified in the relevant Agreement.
We may update these Terms from time to time, updating the “Last updated” date above. Updated Terms apply to new engagements. For existing engagements, material changes will be communicated in writing and take effect 30 days after notice is given.