Everything You Need to Get More Students.

We run your Facebook and Instagram ads end to end. We write ad content that speaks to what parents actually worry about, test multiple versions at once, cut what doesn’t work, and scale what does.

We also retarget parents who visited your page but didn’t book — they convert far better than cold audiences.

What’s Included

• ✓ Paid social campaign management (Meta / Facebook / Instagram)
• ✓ Creative development and multi-concept testing
• ✓ Retargeting campaigns for site visitors
• ✓ Audience research & targeting strategy
• ✓ Continuous spend optimisation
• ✓ Attribution tracking setup

Most counseling websites list credentials but don’t get parents to book. Visitors land, browse, and leave.

We build a dedicated landing page — separate from your main website — designed to turn a parent who clicks your ad into a booked consultation.

What We Build

• ✓ Dedicated acquisition landing page
• ✓ Conversion-focused copy & trust architecture
• ✓ Testimonial integration from past students and families
• ✓ Clear call-to-action to book a consultation
• ✓ Intake form and pre-qualification flow
• ✓ Dedicated attribution landing pages per campaign

If a parent inquires and doesn’t hear back the same day, they usually don’t book. We build email and SMS sequences that follow up automatically — immediately, then for days after — until they book or opt out.

Once built, it runs on its own. Every lead gets followed up with, every time.

What We Build

• ✓ Immediate inquiry response automation
• ✓ Multi-day follow-up email + SMS sequences
• ✓ Lead re-engagement for cold inquiries
• ✓ CRM setup and contact management
• ✓ Pipeline tracking from inquiry to enrolled student

A clunky booking process loses interested parents. Back-and-forth emails and missing reminders push warm leads to competitors.

We set up simple calendar booking, a qualification step so you only meet serious families, and reminders that cut no-shows.

What We Set Up

• ✓ Calendar booking tool integration
• ✓ Qualification step before booking
• ✓ Confirmation email and automated reminders (24h and 1h before)
• ✓ No-show follow-up sequence
• ✓ Booking flow integrated with your CRM

Happy families are your best marketing — if you have a system to use them. We build a review collection sequence and a referral program that rewards past families for sending you new students.

Reviews and referrals also make your ads cheaper by building credibility.

What We Build

• ✓ Review request email sequence targeting recent success stories
• ✓ Referral program with unique tracking links
• ✓ Referral reward structure
• ✓ Reputation management across key platforms
• ✓ Monthly referral performance tracking

Runs permanently once built.

Every month you get a clear report: consultations booked, students enrolled, cost per booking, show rate, and close rate.

We use the same data to keep improving — pausing weak ads, fixing follow-up where leads go cold, and testing landing page changes.

Metrics We Track

• ✓ Consultations booked via agency channels
• ✓ New students enrolled and attributed
• ✓ Cost per consultation booked
• ✓ Consultation show rate and close rate
• ✓ Source breakdown (paid, referral, organic)
• ✓ Month-over-month trend on all above

Delivered monthly.